Smarter, AI‑personalized functional fitness for the independent athlete.
The Mission
To empower garage‑gym and home‑gym athletes with expert‑designed, AI‑personalized programming, measurable progress tracking, and a global community—so you can train smarter, stay consistent, and thrive for life.
Why WODwell is Different
Elite Expertise | Deep Personalization | Global Community
Expert‑Designed Programs: Daily training written by elite-level coaches who’ve logged 10k+ hours with athletes on the floor, and who also train independently like you.
AI-Powered Personalization: Instantly adapt any workout—load, movements, equipment, ability, and goals. Coaching cues and tailored programming notes get smarter as you train.
Community of Like-Minded Athletes: Log scores, track benchmarks, and engage on the leaderboard (and in Discord) with athletes from around the world. Support & accountability to help shape your evolution.
The Platform
Unlike most “online programming” fitness offerings, WODwell owns our full tech stack—web, mobile, data, and AI. That matters to you because:
- Purpose‑Built for Functional Fitness – 100% focused on the needs of independent functional fitness athletes—nothing else.
- One Account, Any Device – Access WODwell seamlessly on desktop or mobile, with your workouts, scores, and preferences always in sync.
- Community Built‑In – Leaderboards, comments, all stitched into the core experience, not an afterthought.
- Always Advancing – As technology evolves, your WODwell experience evolves with it—we’re moving toward the ultimate personalized online training experience.
The result? Training that feels built for you—so you can show up, put in the work, and get back to the life you’re training for.
The Journey
2014: Filmed our first benchmark WOD in a San Francisco gym and launched the WODwell YouTube channel.
2018: Went beyond benchmarks and added WOD filters to our workout database to help coaches and athletes find the right workout faster.
2020: Added workout logging and community features—athletes could now track scores and engage with each other directly on WODwell.
2023: Launched daily training programs; introduced leaderboards.
2024: Rolled out AI one‑click scaling & modification across 13k+ workouts.
2025: [Coming Soon] iOS mobile app beta; unified training program (ELEMENT); add training guidance from female coaches for female athletes.
The Highlights
- 15,000+ workouts curated
- 100,000+ scores logged
- 100,000+ athletes on our email newsletter
- 300,000 global visitors per month
The Team

Jeremy Reither — Co‑Founder & Product Advisor Garage‑gym dad, ex‑software engineer, five‑time founder. Balancing fitness intensity with yoga and meditation. | Lisa Reither — Co‑Founder & Head of Athlete Experience CF‑L2 and 10,000+ hour coach, 2x entrepreneur, mom of 3. Lifelong competitive athlete, practicing mindfulness.

Joe Masley, co-owner, Head of Fitness Programming. CF‑L4 trainer, Seminar Staff member, Boston firefighter, former US Marine, dad of 2. Spending weekends Skiing and biking on the mountain with the fam.

Michael Anthony, co-owner, Head of AI. Technologist focused on democratizing fitness through data & ML. Exploring wellbeing, sustainability, and inclusion.